The Business of Magazines #2
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The future is stupid
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Join Date: Feb 2005
source | wwd.com
IS HIRSCHBERG NEXT?:
Stefano Tonchi officially assumed his position as editor in chief of W on Monday — and while he’s not in the office, instead gathering congratulations and seeing friends at the Salone del Mobile furniture fair in Milan, he’s still managing to build his team from six hours and 4,000 miles away. And the next recruit could very well come from his old stomping grounds at The New York Times. According to insiders, Lynn Hirschberg has left the Times, where she was editor at large of the Sunday Magazine and T, to join Tonchi at W, presumably in an entertainment director role. A Times spokeswoman confirmed Hirschberg has resigned from T, and said she is in London working on a story for the newspaper’s Sunday magazine.
While at the Times, Hirschberg wrote about Hollywood and profiled celebrities such as Julianne Moore, Megan Fox (W’s own cover girl for the March issue), Tyra Banks and George Clooney. She also created T’s “Screen Test” video series, which feature Hirschberg’s seemingly candid interviews with of-the-moment personalities (Taylor Swift, Katie Holmes, Natalie Portman), presented in black and white. (The series was nominated for a National Magazine Award for Digital Media this year.) Hirschberg’s skills in celebrity wrangling and interviewing jibe nicely with Tonchi’s vision for the magazine, which is said to include landing bigger and more timely cover stars given that W has been without a full-time entertainment editor since the departure of Gabe Doppelt for The Daily Beast last June.
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