Liberty of London: Sold for £32 Million
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Join Date: May 2010
Ooh er! As long as they stick to Liberty's uniquely British ways, then I don't think this is really bad news.
This is from
NEW Liberty owner BlueGem Capital today completed its purchase of the store's entire share capital. The London-based investment company has also announced which areas of the store they intend to expand - namely the Liberty art fabrics area.
"We are thrilled to support the Liberty team in continuing to revive this utterly unique British brand," said Marco Capello, BlueGem's managing partner. "Liberty has always been a beacon for cutting-edge artists and designers and an enticing emporium for customers. We believe it is a national treasure - one that we intend to nurture and grow."
Capello also plans to introduce a unique watch collection to the soon-to-be expanded Jewellery Room. Liberty will continue to support new designer talent through its creative talent hunt, Open Call, which is due to be broadcast in September. In July and August the store will launch new brands such as Phillip Lim, Alexander Wang and Armani.
"Liberty will continue to focus on reinvigorating its historical strengths such as scarves, fabrics and homewares whilst being committed to offering customers an expertly edited selection of the world's best burgeoning and established designers," said Liberty director Ed Burstell. "This commitment stretches across all areas of fashion, design and beauty - items you really won't find anywhere else."
Did you have a brain tumour for breakfast?
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