the Fashion Spot - View Single Post - Why pick an extremely young girl as an ad face?

balmain1914 · 10-07-2010

Hey all TFS members. We all have passion for Fashion, that is exact reason why we gather here. However, sometimes I am pretty confused by some casting decisions, esp in ad campaigns.

Who buy luxury goods? As I know most of customers are middle aged with a steady job position, and we also know that not every single girl (in reality) is Blair W. of GG. But Fashion labels seem to be so obsessed with picking up an extremely young face for its own seasonal campaigns. Can you imagine a 15-year-old head off to the Oscar/Hermes/YSL boutiques to buy her daily wear? Yes, some girls can afford it but they don't represent the major.

I do wanna question, does this young girl on the ad can truly represent the value of your label? Even they don't even have too much experience in life. To put all these high fashion stuffs on a teenage girl's body and ask her to pose as sexy, seductive and sophisticated as the way that stylist/photographer/designer want? I don't think that's an excellent choice.

10-07-2010	1
balmain1914 trendsetter Join Date: Dec 2008 Gender: femme Posts: 1,360	Why pick an extremely young girl as an ad face? Hey all TFS members. We all have passion for Fashion, that is exact reason why we gather here. However, sometimes I am pretty confused by some casting decisions, esp in ad campaigns. Who buy luxury goods? As I know most of customers are middle aged with a steady job position, and we also know that not every single girl (in reality) is Blair W. of GG. But Fashion labels seem to be so obsessed with picking up an extremely young face for its own seasonal campaigns. Can you imagine a 15-year-old head off to the Oscar/Hermes/YSL boutiques to buy her daily wear? Yes, some girls can afford it but they don't represent the major. I do wanna question, does this young girl on the ad can truly represent the value of your label? Even they don't even have too much experience in life. To put all these high fashion stuffs on a teenage girl's body and ask her to pose as sexy, seductive and sophisticated as the way that stylist/photographer/designer want? I don't think that's an excellent choice.