Quote:
Originally Posted by iluvjeisa
Well, Chanel used a 30-40 year old Catherine Deneuve quite successfully. Not to mention that Dior still uses Sharon Stone....photoshopped nearly beyond recognition, but nonetheless.
When you use a famous face, most people know the age of the person....so there could be a limit to how gullible they are about what the product can do for them.
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I think the key difference there is the fact that Catherine, Sharon, Marion Cotillard, and the other middle aged women that have done high fashion campaigns (Madonna, Halle, etc) are also wealthy, superfamous sex symbols. Their faces alone sell a lifestyle. For, say, Sigrid or Karlie- people don't know who they are. Their looks are all they have to offer, and thinness and youth are two things (just like wealth and fame) that society has told us are desirable and enviable.