New Designers - Funding, Publicity and Marketing Your Line
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Mod Squad Leader
Design Team Member
Join Date: Jan 2003
Location: Los Angeles
Yes ... send out press releases and your look book to every local magazine, newspaper and well known bloggers ... maybe even the local TV and radio stations ... you never know when they might need a filler or something and might provide a bit of free publicity. Send invitations to everyone you can think of who are local. Don't forget the local boutiques ... they are potential buyers.
Best posible scenario would be to hire a publicist for this ... they know how to reach the appropriate people and how to garner some interest. If you can't afford a PR firm, if you could find someone who works in a PR office who likes to moonlight (Craigs list or something like that?) ... that would be less costly and might still be more effective than doing it yourself.
** It's All in the Details! **
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