Beyond Stereotypical Fashion Campaigns
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Join Date: Apr 2010
The YSL Opium ad was way more then a typical fashion campaign, since it didn't have any perfume bottle in sight yet at the same time it was able to get people to by the scent. I think adverts are much more then just clothes/perfume/whatever they are selling now days, its about selling a lifestyle. More highend brands obviously want to cater towards the rich and fabulous life, whereas eco/fair trade brands are trying to get people to be sustainable and ethical. Its interesting to see the shift which has happened recently I think.
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