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02-08-2005
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whizkit
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Join Date: Mar 2005
Location: .sg
Gender: homme
Posts: 497
nqth, are you specifically looking for information about designer and sportwear brand collaboration?

I believe Jil Sander was the first to have collaborated with a sportswear brand to make a range of shoes. Although she didn't really "design" the first collection, merely slapped her name onto generic Puma Kings.

other collaborations are paul smith+reebok, nike+ cdg (not sure when was the first one), adidas+yohji, stella maccartney, and the many designer puma lines.

Other than that, many designers have been making their own sneakers under their own brand, and sometimes under a seperate "sports" brand. Good example is Prada.


Last edited by whizkit; 02-08-2005 at 10:06 AM.
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