View Single Post
Join Date: Nov 2003
Location: The 'other' bit of the south of France
Originally Posted by
I actually think it's a different, ahem, ball game. Nike until very recently insisted that they never made shoes other than for the sports market. Sports star endorsement was a marketing device that openeing up the sportwear market to kids that admired the stars - all three brands did this, and I'm not sur who did it first, but I'd bet on it being adidas - the Arthur Ash's for example famously having I think the first endorsement of a black sportsperson. Then you had adidas Pele's, Lendl's, Rod Lavers, Stan Smiths etc.
The collab with designers is introducing the sneaker companies to a whole new and different market - fashion people.
I dunno. Amongst my generation, the kind of 'guys' who maybe would be attracted to sports stars are also getting very into 'labels'. I think it's a kind of similar market for a lot of them. Don't forget that Jil Sander advertises in magazines like FHM, GQ and Arena.
-Jamais fille chaste n'a lu de romans
View this member's profile
Post a comment to this member's profile
Send a private message to PrinceOfCats
Find More Posts by PrinceOfCats