I used to hate Australian brands, i found them unncessarily(sp?) pretentious or as I like to say "big hat, no cattle". Brands like sass and Bide, Wayne Cooper, Alex Perry and worst of all Alana Hill make me want to vomit in my mouth - all this hype for basically fugly mediocre clothes. However, in the past probably 2 years I have found a few Australian designers that I really like being Easton Pearson, Akira Isogawa and Lover so I have come round to a certain extent and will stick with the ones I like and have nothing to do with the ones I hate.
I think the problem with Australian fashion is that
1. we as a culture diss anything that is 'home-made' sort of like a warped version of tall poppy syndrome. Where we might see a photo of a french womans steet style we are enamoured with the details whereas we see a photo of an Australian woman and instantly pic apart the bad bits.
2. It is very trend and 'scene' based which only really caters for a small amount of Australian's that are into this style. We love the classic style but then opens the wardrobe and throws on their hipster-clone uniform.
3. we are 6 months behind because of the different seasons and there is no way the europeans will follow australian designers making us the ones that are behind in the season.
4. The population is so small that it doesn't really warrant the bigger stores opening in Australian so there is only so much choice.
5. It is similar to sports, you may play tennis at the local Sydney tennis club and be a superstar but then you go to Wimbledon and come a dire last because you can't compare against the 'big-guns'. Basically you are only as good as your competition (in dressing) and Australia is not on a world fashion scale so even our best fashionistas don't compare.
And now I am rambling to much and not making sense.