Celebrity Endorsements: Waste of Money?
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no tom ford, no thanks.
Join Date: Nov 2003
Location: closer than you think.
celebrity endorsements in advertising has had decreasing marginal returns since the sixties, but when celebrites ACTUALLY use and wear a product in their real lives, it does have an impact. all of these 'red carpet' and 'street style' blogs testify to that fact. if a bag get carried by the right celebrity, it sells. period.
everything is never quite enough.
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