Quote:
Originally Posted by kikiss
You're welcome F0F0 ! ^^
Are talking about Keiko lynn from the beginning of the video ?
10£ for a CPM it's too much, no ? especially for only 550.000 page-views monthly....
Which revenue model should we follow ? I think it's kind of hard to maximizing advertising revenues because as independant writes we are aware of prices...
The CEO of Halogen Network, Gregory Shore talk about Cloud score. What does means ?
Cloud -> Key words...
Well I go back to understand my CEO basics !  |
Yes, I was talking about her!
I'd say that a £10 CPM can be too much or too dirty-cheap as it is relative to advertiser's markups and/or marketing objectives.
Which revenue model should we follow?
Very good question!
First, I think it will depend on your position in the value chain (a fashion blogger writer could make money only through commission and/or advertising, while a fashion blogger designer could make money from both selling her collections and/or through commission and/or advertising).
Online revenue models can help fashion bloggers or site owners think of new ways of generating income and also can be used to understand options available when promoting blogs/sites. For example:
- Subscriptions (a trend forecaster selling her insights by subscription)
- Pay-per-view (a fashion business incubator providing e-documents like local market research)
- Ad display (a fashion journalist generating income through displaying visual or text ads on her Fashion Week news blog)
- Sponsorship (a fashion blogger monetising through sponsored sections)
- Affiliate (a fashion stylists getting commission with Polyvore lookbooks posted on her blog)
- e-mail marketing (a niche fashion lifestyle store getting paid through selling ad space in its e-newsletter)
- Metamediary (an industry fashion forum selling user's profile data to companies)
...and once you found your working revenue model(s) keep experimenting with new ones.
And by the way, nice you mentioned the Klout score as this is something fashion bloggers should consider too!
Klout is a FREE tool that fashion bloggers can use to negotiate advertising rates. It measures individual's online influence (currently) across Twitter and Facebook. It gives bargaining power to both advertisers and publishers when negotiating advertising rates. The more influence a fashion blogger has over her/his audience, the more chances she/he has for maximising revenue.