Nice you mentioned him!
Fashion bloggers, designers or e-tailers can learn a lot from him to successfully promote (or design) their blogs!
Enter Paul Marsden takes on Gladwell's Tipping Point
theory. In order to create an epidemic demand for new products and/or services -according to Marsden- consider the following:
- Relate with socially infectious early adopters
- Develop product and/or services considering key drivers of innovation diffusion (i.e. uniqueness, emotional and functional value, aesthetics, personality, etc.)
- Fit the context. Like infectious diseases products and behaviours spread far and wide only when they fit the context.
Anyone here had an internet viral success with their blog/site/brand/collection/video-tutorial and care to share his/her story?