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06-04-2011
  27
agee
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Join Date: Feb 2009
Location: Georgia
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I agree that that is true about larger houses like Prada, Chanel, Dior, Gucci and others but is that true with smaller houses like Chrstopher Kane, Viktor & Rolf, Haider Ackermann, Balmain, Yamamoto, McQueen, Alaia, Rodarte and others? Would a small luxury designer really be OK with larger luxury designers with their greater name recognition, more marketing funds, possibly lower production costs, broader distribution channels and relationships with editors appropriating their ideas?

Do they really have that much confidence in their core customer base's loyalty? and even if their core customers are loyal, would they not also like the chance to expand their customer base, name recognition and credibility by being the only luxury designer offering that design element, textile or silhouette - at least for a few seasons?


Last edited by agee; 06-04-2011 at 03:57 AM.
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