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When it comes to the TV advert, I've seen Kate in too many Rimmel campaigns to immediately start associating her with Dior, especially when she's applying make-up in the back of a taxi, just like she did in the promo for the cheaper brand's anti-fatigue foundation. In some part of my mind, the Dior ad just seems like the Rimmel girl has stolen someone's credit card and run away to Paris for a naughty weekend and more expensive lipstick.
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