[Lapin de Lune]

I'm actually drawn to more 'humble' blogs, just everyday musings on fashion by everyday people. It's also quite nice when you can detect the human being behind the images and words, so a moderate amount of openness and individuality works wonders for me. Although image quality is always important, I am more concerned by the clarity of the images, as opposed to the prettiness of them. Pretty images are a bonus, but never quite enough on their own to keep me reading. I do like to see a balance between text and imagery, rather than an onslaught of either. Anything over 10 images of one outfit really doesn't do it for me.

And this is just a personal thing, but I really don't like fashion blogs that are crammed full of magazine scans, or images grabbed from Tumblr and we heart it, etc. I often come across blogs that are created 100% out of someone else's images and words, and many of these are extremely popular, which baffles me. Personally taken images, along with occasional media inspiration works better for me. Oh, and I like a little bit of beauty info thrown in for the mix too, but not to the extent of endless product reviews.