I just dyed my hair, well kind of, with good old L'Oreal Casting Creme Gloss in 910 Light Ash Blonde. I seriously love that colour.
My hair pulls so much red that I have to use this every 3 months or so, there is absolutely no red to it at all. Yay! I do get roots so I guess I'm naturally more dark blonde (planning to go back to that this autumn).