Fashion Is Boring ... Have they Run Out of Ideas?
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Join Date: Apr 2005
Location: London UK
Originally Posted by
(5) designers who are going into business now must develop a new business model for the 21st century, the old ready-to-wear models of the 70's and 80's have become obsolete and anyone who enters the business now using that model is almost sure of failure.
This is something I believe in as well.
(though I don't agree that all designers should be registered as in couture because rules are so easily corrupted)
I think the idea of a fashion show, fashion weeks, and bi-yearly collections are outmoded convention.
Bi yearly collections:
Stores want new things every week - it gives their customers a reason to come in more often.
Ergo - fashion is fleeting because Fashion Is Boring. The fact that we get sick of our things and "want something new" gives fashion a reason to exist. The worst thing about fashion week is having to wait for months for it to come again. As fashion people we are always bored with the project we just worked on. I'm always asking "what's next?"
Fashion shows cost tons and tons of money and are fleeting - a years worth of work leads up to fifteen minutes for the designer? Only a few people get to see the show and the rest of us have to look of static, flash-card style pics?
Photo shoots are 100X better than fashion shows. Far less people to co-ordinate, more creative, more expressive, and more available to smaller designers.
I'm interested in Oscar De La Renta's trunk shows as a more engaging kind of "show". Rather than experiencing the show through the intermediary media the customers get to meet with the designer personally, actually touch and try on the clothing, and have a pleasant experience rather than the hyped-up circus fashion week has become. It's supposed to be about clothes, remember? This is another option for a small designer who wants to make certain, select people aware of (and inspired by) the story behind the clothes.
Certainly it is not all bad. And I look forward to fashion weeks every year and enjoy and learn from the good and the bad. It isn't boring at all!
Just some ideas.
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