Social media and luxury brands...
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Join Date: Jan 2003
Location: Costa Rica
On top of it .. how many fans does "Mugler" has?
and how many afford or even wear their stuff? None ... having "liked" a lux page make their very own FB pages seem more "upscale".
Dont get me wrong, I love it when they get creative like with Gucci and releasing songs. But most of the fans of those pages are clueless.
I do think it is key and important for emerging brands, and maybe for big ones in order to gain control of their image (I created a fan page on FB for Haider Ackermann and it got deleted within THREE days, I still dunno why when I specified twas a fan page, but I didnt want to cross FB/Big brother).
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