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^^ As someone that really admires the Tom Ford aesthetic, i honestly think that the fact he hides his collections is a pure marketing ploy, not because he is afraid that they become diluted on the high street or they became less exclusive because of the exposure , but because he clearly understands that he has nothing new or really special to offer, something that will create the amount of fascination he produced in the old days, and if he wants to maintain the aura the Tom Ford brand created, he needs to add those clothes extra value, value they would not have if they had stood head to head with other rich people's favourites.
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