Tom Ford S/S 2012 London
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no tom ford, no thanks.
Join Date: Nov 2003
Location: closer than you think.
Originally Posted by
^^ As someone that really admires the Tom Ford aesthetic, i honestly think that the fact he hides his collections is a pure marketing ploy, not because he is afraid that they become diluted on the high street or they became less exclusive because of the exposure , but because he clearly understands that he has nothing new or really special to offer, something that will create the amount of fascination he produced in the old days, and if he wants to maintain the aura the Tom Ford brand created, he needs to add those clothes extra value, value they would not have if they had stood head to head with other rich people's favourites.
i love how some in this forum seek to disparage tom ford's intentions as if he doesn't find himself partially responsible for the very runway culture in which we exist at this moment. the era of tom ford runway shows REMAINS legend. from the rainfall of rose petals to the scotch-and-strippers show, he knows how to put on a show and he knows how to drive his audience to spend to the point of madness. if he wanted to participate in that silly game, he could.
however, recently, he launched his cosmetics line at bergdorf goodman and sold out of his lipstick which costs fifty dollars a pop. as many know, dior put on shows for YEARS to push their other product lines, like cosmetics and fragrance. he's not playing that game and the stuff SELLS. he's re-writing the rules and some of the twittering vultures of the blogosphere can't stand it.
yes, it's been nice to see things as soon as they hit the runway, but it's evolved into something more than that: read most of the reviews on here just as a sample. most people reply to initial images of these shows in one of three ways: negatively, obstusely, or with idolic praise no matter what gets presented. and in this world where stuff gets copied so quickly, why would you even play that game while you're trying to build your fashion label up?
if that white suit would've exited on the ysl runway, people would've cheered. if that feathered top appeared along side the other looks from giamba, people would've extoled it's novelty. if that gilded jacket found itself thrown over a pair of gucci pants at that show, everyone would exclaim the triumph. but because some -- some who ADMITTEDLY would never ever buy a single piece of tom ford clothing ever in their lives -- didn't get to see it along side with everything else, they get mad.
i say, get mad and stay mad because clearly he's on to something.
everything is never quite enough.
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