Miu Miu F/W 11.12 : Hailee Steinfeld by Bruce Weber
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Join Date: Nov 2008
Hailee Steinfeld Miu Miu ad deemed ‘irresponsible’
The Advertising Standards Authority ruled that the image below, showing the 14-year-old actress sat on a train track and wiping away what could be tears from her eyes, was irresponsible because it depicted a child in an unsafe location.
Prada Retail UK, who own the Miu Miu brand, said the image, captured by renowned fashion photographer and film-maker Bruce Weber, was "part of a serious, high-fashion campaign" and "based on the set of an imaginary film".
Prada also claimed that it was clear that Steinfeld "could have easily moved from where she was sitting because she was not restrained in any way", but the ASA ruled that the potentially hazardous railway setting was "irresponsible" considering her age.
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