Arlenis Sosa Peña (March 2010 - April 2012)

Discussion in 'Femmes' started by BeautyisDiverse, Mar 15, 2010.

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  1. BeautyisDiverse

    BeautyisDiverse New Member

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    FRANCE. Lancôme is to reveal a new image this year, to celebrate its 75th birthday. The new advertising campaign, shot by Mario Testino, aims to affirm Lancôme’s fundamental values while giving the brand a new direction.

    The Lancôme philosophy remains “to reveal, accompany and elevate women to help them flourish, regardless of age, style or skin colour”. To convey this, Testino has juxtaposed the various brand ambassadors Kate Winslet, Elettra Wiedemann, Inès Sastre and Arlenis Sosa next to a luscious Lancôme rose – the brand’s emblem for the past 75 years.

    The new campaign also aims to re-anchor the origins of Lancôme as beauty à la française. All of the brand ambassadors are photographed against French backgrounds (Paris views by day and by night, or Parisian interiors). The brand name Lancôme Paris also features strongly.

    In other news, Lancôme has confirmed that Oscar-winning actress Julia Roberts will join its stable of brand ambassadors. It is the first time Roberts has associated her name with a major beauty brand.

    “Our objective is simple: make Lancôme the most beautiful brand in the world,” explained Youcef Nabi, President of Lancôme International. “More than ever we want beauty to be at the very centre of the brand and give it even more meaning through new visuals, new concepts and new commitments to the world. Lancôme is and must remain a brand consistently seeking out beauty, sense and resonance.”

    She continued: “With this campaign, we wanted to affirm the fundamental values of Lancôme and show optimism and harmony. Nothing shocking, transgressive or authoritative. Nothing dark or sad. Only the beautiful, the kind and the good and a lot of light.”

    moodiereport.com/document.php?c_id=33&doc_id=23544[/url]

    sorry for the slide watermark im unable to upload via photobucket at work .!


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    Tiffany
     
    #1 BeautyisDiverse, Mar 15, 2010
    Last edited by moderator : Mar 15, 2010
  2. fer19dog

    fer19dog Active Member

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    Wow what a beautiful shot, way too photoshoped but still beautiful!
     
  3. simplylovely

    simplylovely Active Member

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    Gorgeous Lancome ad!
     
  4. adaaak

    adaaak New Member

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    beautiful eyes
     
  5. Riseup

    Riseup Active Member

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    Beatiful!!!!!!!!! ...why do 50/60 shows when you can spend an hour on a set making 20/30 times more money and getting more famous!!..the girl is really wise..lol
     
  6. BeautyisDiverse

    BeautyisDiverse New Member

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    [​IMG]

    I've reposted the image without the slide watermark. :)

    moodiereport
     
    #6 BeautyisDiverse, Mar 15, 2010
    Last edited by moderator : Mar 15, 2010
  7. BeautyisDiverse

    BeautyisDiverse New Member

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    Riseup you can say that one again. More money in ads/campaigns.
     
  8. fantastical

    fantastical Active Member

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    beautiful! thanks beautyisdiverse

    and whoa new thread already?
    I have a feeling these are going to get out of hand, but whatevs,
    I get why they need them for the site...
     
  9. BeautyisDiverse

    BeautyisDiverse New Member

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  10. ax80

    ax80 Active Member

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    What I love about the new ad is the 90s supermodel feel to it. From the hat to the color, this ad could easily rival a major beauty campaign of that age. And who better to front it than someone with a classically beautiful face like Arlenis.
     
  11. Khary

    Khary New Member

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    Arlenis is in Dominican Republic, she will be attending the Casandra Awards tomorrow to present a category.

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    http://mercadosocial.com/
     
  12. fer19dog

    fer19dog Active Member

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    Love her outfit there specially those shoes!!
     
  13. Riseup

    Riseup Active Member

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    You just gotta love that smile!!!!!....
     
  14. Khary

    Khary New Member

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    Captures of Arlenis at Premios Casandra with Luis Meunier, taken by me

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  15. last waltz

    last waltz New Member

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    Gah, what I'd give to be her height so that I could tower over people:shifty:. She looks great in that dress with her hair done up.
     
  16. fer19dog

    fer19dog Active Member

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    She looks amazing in that dress, I wonder who it is by.
     
  17. Khary

    Khary New Member

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    Fer, Luis said the dress was his
     
  18. trikekos

    trikekos New Member

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    OMG first! The Lancome ad is very beautiful! She is perfect for it. love it!

    And she looks from another world on the red carpet!! superb
    Everybody in Twitter is going "So freaking tall" lol. She showed up with Zoe I think?
    Ugh I want to see it so bad. someone please record it!
    I thought the dress was going to be by ODLR... Anyways she looks amazing!
    Thank you Khary for the snaps :)
     
  19. BeautyisDiverse

    BeautyisDiverse New Member

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    The Urban Anorak Nordstrom

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    nordstrom
     
    #19 BeautyisDiverse, Mar 16, 2010
    Last edited by moderator : Mar 16, 2010
  20. BeautyisDiverse

    BeautyisDiverse New Member

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    She looks great in that dress hopefully clear images will come out from the event.
     
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