Editors have a certain freedom now - creating a cover that's popular on social media can be seen as a cover that's a huge success for the brand, even if actual sales are flat. Editors have the opportunity to experiment, because they can still succeed on a PR level. Edward got the job at a time when the tools exist to support his aims. However, back in the day, when success boiled down to what generated good sales figures on the newsstand or from new subscribers, white bread sold well, so it's no surprise it was used so often. If you failed on the newsstand, you failed big time, so there wasn't the same opportunity to experiment. Yes, the game has changed since then. But if Edward had to play by the same rules as Vogue editors did ten years ago, I wonder who would have been on his covers - or how long he would have remained in the job.