from www.dutchfashionfoundation.com
G+N, made up of the duo Gerrit Uittenbogaard and Natasja Martens started out in 1999. After his graduation, Uittenbogaard went on to earn a master degree at the Fashion Institute Arnhem where he was among the first group to complete the newly set up training course. Martens designed the accessories for Uittenbogaards FIA final exam show. G+N’s clothes are just as sharp and graphic as the plus symbol in their logo. Even though their clothes on occasions include strange physical elements and sometimes have an unnatural silhouette, they’re not alienating. The staccato play of lines and razor sharp folds, reminiscent of origami, could be an explanation for G+N’s popularity in Japan. Uittenbogaard, while still at the academy, decided to do away with dress patterns and so laid the basis for G+N’s unique signature style. Lack of theoretical background prompted an innovative and unorthodox way of working. The investigative and intuitive character of moulage also plays an important role in G+N’s design process.
Fashionfugitive, the G+N Internet site that went on line in 2000, was significantly named - a hint of self-mockery aimed at putting the fashion world into perspective. Similarly G+N caused a sensation with a wrist accessory inspired by a pincushion.
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