Andrea.RL
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- Joined
- Aug 25, 2008
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"Beauty junkies and Into The Gloss fans rejoice. Following a series of teaser photos on Instagram, the team behind famed beauty blog Into The Gloss launched makeup line Glossier today. CEO Emily Weiss notes that over the past four years, she saw a need for a beauty brand that engaged with its consumers beyond mass marketing. Weiss credits Into The Gloss‘ content-rich environment, which provides an ongoing conversation with customers on a daily basis, with uncovering this gap in the marketplace. Glossier’s first collection, Phase 1, is focused on skincare as well as makeup and includes the brand’s Soothing Face Mist, Priming Moisturizer, Perfecting Skin Tint and Balm Dotcom, which were made to work together to perfect skin. The products in this first collection range from $12 to $26 or can be purchased as a set for $80 on Glossier.com."
-TFS
Has anyone heard of Emily Weiss', the into the gloss writer, new cosmetic line? Has anyone tried it yet?
It's caught my eye, because obviously it does with it's nice packaging, marketing, buzz, fresh pics etc. But I'm wondering what it's really worth in the end..
-TFS
Has anyone heard of Emily Weiss', the into the gloss writer, new cosmetic line? Has anyone tried it yet?
It's caught my eye, because obviously it does with it's nice packaging, marketing, buzz, fresh pics etc. But I'm wondering what it's really worth in the end..