So many questions and so much confusion...
Why a Longchamp show in NYC when they can have the visibility of PFW?
What the « Coach strategy » is going on here?
Do we really need a Longchamp RTW collection? And if so, why this looks like a bad Just Cavalli collection?
Longchamp is actually one of the house that could use all of the clichés of Parisian style to it advantage.
They should have called Guillaume Henry or the woman who did Rykiel before Julie. A good stylist and it’s a done deal.
Longchamp bags are the definition of practical, easy and Timeless. Their fashion should reflect that: simple, sexy, romantic and urban.