So I've been thinking that Covergirl has needed a branding facelift for quite some time. They used to be on par with VS when it came to big contracts & exposure for models. With Jessica Stam as their newest face, hope has been somewhat restored for me. This would be my official Covergirl lineup:
Jessica Stam- English is her first language, she has amazing eyes, and she would be great in commercials
Angela Lindvall- she used to be a Covergirl, now they need to bring her back!!! She is about to become a household name as the host of
Project Runway All Stars, and would be a great model to target the more older generation, like Christy Turlington for Maybelline.
Karlie Kloss- She would be the young, All-American girl that young teen girls would love.
Jourdan Dunn- I love her personality, and her accent is so great for commercials. As much as I'm not a fan, there is no denying that she has a great personality. Oh, and her & Karlie would be great in commercials together
Bette Franke- they would need someone with fuller lips to sell their lipstick, and Bette really pops in front of the camera. I was really impressed by her Black House White Market commercial, so I think she would be a great choice.
Bonnie Chen- She isn't very relevant anymore, but her face is undeniably gorgeous, and of course she is great for Asian expansion
Liza Golden- if you have never seen her, then google her and you will see what I'm talking about. She is part Indian, and she would be great for that market.
Seems like a winning combo to me. What do you think?