The Estée Lauder Cosmetics Campaign Thread 2018

Discussion in 'Ad Campaigns' started by zzzyao76, Dec 31, 2017.

  1. zzzyao76

    zzzyao76 Active Member

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    Liquid LipColor Pure Color Envy
    Models: Carolyn Murphy, Hilary Rhoda, Fei Fei Sun & Joan Smalls

    [​IMG] [​IMG] [​IMG]
    esteelauder.com, popdaily.com.tw, instagram/esteelauder

     
    #1 zzzyao76, Dec 31, 2017
    Last edited by moderator oddmanout: Dec 31, 2017
  2. tigerrouge

    tigerrouge don't look down

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    Good to see Hilary Rhoda's return to Estee Lauder might be ongoing - I wondered whether all we'd get of her is that one-off shot for the skincare product.
     
  3. anlabe32

    anlabe32 Active Member

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    ^ Exactly. I don't understand why you'd want to get rid of someone as beautiful as Hilary in the first place. She's perfect.

    I'd love to see Imaan for Estee Lauder.
     
  4. simon

    simon Active Member

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    Well there's a new pic that they are running for 2018 from Hilary's EL Advanced Night Repair campaign.
     
  5. apple

    apple Active Member

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    Fantastic cast :heart:
     
  6. Benn98

    Benn98 Active Member

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    Oh no, I hope they haven't replaced Liu Wen with Fei Fei Sun! I'd be very unhappy, but they did use her less and less and I suppose Liu won't exactly sit on the dole without EL. Odd to see no sight of Kendall. Maybe they got rid of her as well. If only they'd lose Joan and give the spot to Imaan.

    I like the print campaign. Very EL, sophisticated. The video not so much.
     
  7. anlabe32

    anlabe32 Active Member

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    Fingers crossed.

    But yes, they did replace Liu with Fei Fei. But if I remember correctly it was Liu who decided to leave EL. Anyway, I'm happy for Fei Fei, she's equally gorgeous.
     
  8. pollyanna90

    pollyanna90 New Member

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    I miss Liu but I am happy for Fei Fei. She looks the best in the ad IMO.
     
  9. john2elmejor

    john2elmejor Active Member

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    Great campaign!

    Btw... I miss Constance
     
  10. Valentine27

    Valentine27 Active Member

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    Great cast, beautiful campaign!
     
  11. elle_gb

    elle_gb Active Member

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    No Kendall?
     
  12. tigerrouge

    tigerrouge don't look down

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    I kinda like Kendall for Estee Lauder - but she'd look so out of place in that group shot.
     
  13. fashionlover2001

    fashionlover2001 Active Member

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    Lovely campaign. Love seeing supermodels and Icons like Carolyn, Hilary & Joan together. Such a strong and iconic cast.:wub:
     
  14. pollyanna90

    pollyanna90 New Member

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    I think Kendall was the worst decision EL ever made. Hope they're done with her. Honestly they should have given Arizona all her campaigns and never hired her in the first place. Kendall would look so out of place and she does when posing with other models for EL. You simply cannot compare her modeling skills to the likes of Fei Fei or Carolyn.

    Also it doesn't help that she looks like an actress and not a beauty model. Kendall is more of a celebrity so she should be doing Covergirl instead.
     
    #14 pollyanna90, Jan 8, 2018
    Last edited by moderator greenlady: Jan 8, 2018
  15. happycanadian

    happycanadian Active Member

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    How long has Carolyn been with Estee? It's a very very long-running partnership. Has certainly helped keep Carolyn at the top of the industry.

    I'd love to see Imaan here - but I actually think I'd prefer to see her as the international brand ambassador for Lancome. Daria clearly isn't interested in having a big fashion career any longer and Imaan is really due for something MAJOR.
     
  16. Benn98

    Benn98 Active Member

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    Estee Lauder themselves said she's their most enduring spokesperson. She got the job in 2001. I happen to think they may have forgotten about Elizabeth Hurley who held the job down since 1989 and is still on their roster. Unless they sacked her when Carolyn took over, and rehired her again?

    Carolyn and Elizabeth are as synonymous with EL as Isabella Rossellini and Inés was with Lancome, Christy with Maybelline, or Cindy with Revlon. I never bought into Daria for Lancome, would be surprised if she's still on their books considering how haggard she looks 99% of all times.
     
    #16 Benn98, Jan 9, 2018
    Last edited by moderator Brandi06dance: Jan 9, 2018
  17. tigerrouge

    tigerrouge don't look down

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    I think they retain Elizabeth Hurley as a representative at the Pink Ribbon events.
     
  18. zzzyao76

    zzzyao76 Active Member

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    Estée Lauder Double Wear
    Models: Joan Smalls, Carolyn Murphy, Hilary Rhoda & Fei Fei Sun

    [​IMG][​IMG]
    Glamour Spain February 2018 Digital Edition
     
  19. mikel

    mikel Active Member

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    Gorgeous!!!
     
  20. Benn98

    Benn98 Active Member

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    Great shot, but I can't warm to the idea of Fei Fei Sun for EL. The rest of the girls all have that commercial look which obviously work well for the brand, hers look more hf. Liu Wen oddly enough also had very strong hf features but the makeup artist disguised it well. Someone like Du Juan, Luping Wang or Ming Xi would've been more ideal.
     

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