The Influencer : Visual Trends Report

[softgrey]

Edited by Beatrice Dupire, Marc Balet and Florence Rolando.

Fashion imagery is omnipresent, it is in the very DNA of our visually based information society, exerting an influence on art, design, architecture and entertainment. As the boundaries between those disciplines blur, and as information gains speed, creative decisionmakers need more than ever to be able to predict how that shared visual DNA will evolve, to see as early as possible the images that will soon influence their work, to ascertain those images' essences and understand their core connections and messages. Th(e) Influencer is a tool for that inspiring, exhilarating task. Every season, Th(e) Influencer team, a small group of highly informed and deeply connected image-makers and editors, tracks the flow of media and the direction of future trends to gather and edit thousands of images--drawing from a visual soup of editorials, ads, unpublished works and art projects to produce an irreplaceable facebook of next year's class of photographers, models, designers, artists and stories. The first section of Th(e) Influencer classifies the key images of the season into different chapters and themes, linking them through clear family trees with their root inspirations in our dreams, desires and fears, and their reference points in recent and retro art and culture. The second section opens the door to the future, emphasizing relevant and successful images. Th(e) Influencer is a tool to be shared between decision-makers, advertising and creative departments and everyone involved in image, brand identity and the mixed marketing of cutting-edge companies. It is designed for those who want to keep delivering a sophisticated, strong, and most of all, a relevant message.

http://www.artbook.com/1564661512.html

 

[ilaughead]

Now that sounds really important...and expensive. I'd love to know more!

 

[SomethingElse]

A blogger's perspective: "W magazine, with its almost obnoxiously oversized pages and content that basically targets royalty and America's overly self-absorbed elite, is what you would call a 'vanity. ' Th(e) Influencer, a $7,500 art book, brings new meaning to this term. Th(e)? Are you kidding? (Maybe a parody of Faulknerian use of parentheticals? Should have tried "Der Influencer" if you really want to convince me that this is a Zeitgeist.) Brought to you by Beatrice Dupire, Marc Balet, and Florence Rolando, the compendium serves as a cultural history of influence as well as a bellwether for what the future holds on the art scene. It's ranked a miserable #1,652,786 on Amazon.com."

photos1.blogger.com

According to amazon.com, the hardcover book published 30 November 2006 by Archer Fields is a mere 189 pages. Let's do the math. USD$7,500 / 189 pages = USD$39.68 per page. That better be one heck of a good book!

 

[ilaughead]

I'm going to hope that they weren't intending to sell many of those...