What does an art director do?

Discussion in 'Careers, Education & the Business of Fashion' started by softgrey, Dec 12, 2005.

  1. kimair

    kimair frozen

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    when you're working at an advertising agency, it's fast paced but in a different way...instead of having one client, you can work on a variety of clients...
    you're usually working on pitches for new clients, which can involve all-nighters, working weekends, etc. but you usually get paid more working in advertising...
    it can also involve alot of travel, if you're art directing a shoot or working on a commercial...
    there aren't alot of perks really, except winning awards...but it's also easier to get ahead and move up if you switch agencies...

    working for a magazine is also fast paced, but because you're working to get out an issue each month, and you're also working a few months ahead of schedule (concepting fall stories in the early summer, etc)...
    i imagine the perks are the same as others at the magazine, access to parties, freebies, etc., but again, the pay is lower, and the basic design of the magazine is the same every month...
    you may just be filling content/images into a template in the beginning...

    hope that answers your question...
     
  2. Ceptuouse

    Ceptuouse New Member

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    Creative / Art director

    I tried to find a thread similar but could not find...

    Anyway, I've been doing a bit of research and I think that I'd like to try and become a creative director, freelance or working for a company. I'm having trouble finding out a lot of info about this job, I've asked friends but people always presume I mean being a creative director at a magazine as an only job...obviously I'd love to work at a magazine, but I'll be realistic and I would like to work for cool brands anyway...

    So basically I was looking for any info on this career, and if being a creative director is almost a branch from another career path, and what qualifications you'd need etc.

    Also, is it linked to Art Direction? Thats another area of interest for me, could you link the two if you were freelance? Any info would be a great help...

    Thanks :)

     
  3. Ceptuouse

    Ceptuouse New Member

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    Can anyone update me with any info on becoming a Creative / Art Director.
    Is Architecture a good degree course to study as it would be an backup alternative career. Thanks.
     
  4. raerae

    raerae New Member

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    I want to study graphic design to become an art director.. but in all the courses I found for graphic design are classes drawing and painting.. Are there any graphic design courses without these classes?
     
  5. Doll_Parts

    Doll_Parts New Member

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    I'm in! :woot:
     
  6. luckyme

    luckyme New Member

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    Education is key because it lays the foundation for the skills you need to incorporate the tools you will use. sorry to disappoint angie but it takes a good solid 4 year degree in Art to reach a BFA which will give a well rounded curriculum for developing the visual eye and understand the theories behind color and design. its fascinating and very demanding if you apply yourself. after school the best way to get a bounce is an internship and from there you will most likely start as an assistant somewhere but it will take years to learn how to apply what you have learned to increase the confidence it takes to run a department. A graphic designer is a fabulous profession that embodies different arenas depending on if you prefer small studios, large agencies, advertising, corporate, medical, defense...i can go on and on. Art Directors and Creative Directors can be the same slot depending on the size of the company. I am a team of one who is responsible for Design, Scheduling, Art Direction and all things Creative.

    love every minute of it too!
     
    #46 luckyme, Feb 18, 2010
    Last edited by moderator : Feb 18, 2010
  7. gian-franco

    gian-franco New Member

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    i have some questions about becoming AD too.
    Firstly, about education - from what was discussed already, I see that AD has to be strong on the technical side - knowingf graphic design, all the programs... but can I be AD from a creative side - generating ideas, maybe drawing with my hand (though I'm not good at painting) or making some collages in order to express my ideas? I dont mean that AD is a technical job, but I hope you understand my question. Well, if you could tell me more precisely what one need to study (I know it's not about studying, but still..) for making this career, it would be great?
    Now I'm applying to study MA of media studies - am I on the right path? I'm more into AD in publishing, by the way.
    also, I'm interested about the career ojf Julia restoin roitfeld - she has studied design management at parsons and she is know working as an AD. but her studies was more from the business side, I guess? I know she has good connections, but still - she is making (drawing with photoshop???) invitations for various fashion houses and art directing some fashion ads... I'm lost, that is such a mystical job to me.
    moreover, I want to intern at baron baron. What do you usually have to study to become an intern there? do you know any people who work/have worked there? besides magnus berger? I'd like to google them, just to have the idea of what people are working in this company...
     
  8. BetteT

    BetteT Administrator

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    I don't know much about it ... but it seems fairly technical to me, along with having a good eye, knowing a lot about advertising and what works in ads and being able to be very organized. Plus, as Luckyme said, above, that in addition to knowing all the computer programs for graphic design, you would probably need a 4 year degree in Fine Arts to learn about color and design, to develop the eye that you would need as an AD.


    Here's a job description that I found, although I think it varies a lot, depending on who you are working for:

    Source: careers.stateuniversity.com
     
    #48 BetteT, Mar 13, 2010
    Last edited by moderator Natasa: Mar 14, 2010
  9. Cicciolina

    Cicciolina New Member

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    gian-franco wow lots of questions! First - I think it's pretty important to learn about the software that's part of graphic design - the technicalities. Even if it's a short course in Photoshop or InDesign, that would help a lot. Unfortunately being able to draw is just not enough.

    I'm not sure where you're studying, but Media Studies to me always seems something that's more aligned with wanting to become a journalist. But it depends on the course, and it won't do anything to hurt you anyway if you do it.

    With Julia Restoin-Roitfeld - as you identified, she's probably not the best person to model her career on because of her contacts. If you talk about having the job of designing invitations, I believe most people who do that would offer other services too - like designing brand logos, design concepts, advertising, etc - have you looked at those companies?
     
  10. gian-franco

    gian-franco New Member

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    well, i guess i will finally be forced to start learning using photoshoop - thats one of my NYE resolutions, so I really should do at least one of them! :)
    Thanks for your help. Although, if someone else has something to answer to my questions - you are very welcome! :)
    I'm in fact lost. I was thinking I wanted to become a stylist (for magazines), but afterwards I understood, that (i think) i'm more interested in creating (together with the photogr.) a BEAUTIFUL picture as a piece of art, when the clothing itself. I love fashion and I love clothes. But I'm unsure about everything. I decided that maybe the career of AD would be better for me. But maybe I have the wrong perception of what AD does? idk :)
    so, i'm lost. and i have a bachelor in law (due to watching too much of Allie Mcbeal :)) and now I'm thinking about my master studies, smth that would be usefull for my future. And its hard to find something good! USA is too expensive for me, so i decided to chose europe. UK i dont want and as studies in scandinavia are for free, i'm applying there in to the media studies program. but i dont think its so much into journalism, i'm really interested in studying all medias from the broad perspective. I'm hoping that from where maybe i could go for a semester/a year/an internship to NY. I'd make some contacts there and when, after finishing studies, I'd move in there. see - i make exact dreams for everything. :)
    i have some (e.g. 5 years) of experience in publishing - at first working as a journalist, and now i'm working in pr. pr i also like, but i want more to create beautifullll pictures.
    thank's for being good listeners! i could talk and talk and talk and talk about my (imagenary) future...
    hush, i wish i had God besides me who would tell me: "do this and do that".
    by the way, sorry for misstakes, i know i made a lot this time :)
     

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