Yves Saint Laurent 'Black Opium' Fragrance 2018: Zoë Kravitz

Where is the opulence?!? Where is the decadence?!?
 
I love this. She is so pretty and I love big cities.
 
Zoe must now be a general spokesmodel for YSL, because I've just seen her in a promo for their new "All Hours" range of foundations. Source: promotional email sent by boots.com.

mail.jpg
 
I thought YSL cosmetics is a separate brand, or under different management? Just odd to see Zoe crossover.
Anyway, the shots are hideous. Short hair doesn't suit her, and her 'modelling' relies too much on trying to be cool. That's something Alexa have over these wannabe it-girls. She just naturally exudes coolness. She doesn't resort to pigeon-toe poses or modelling 101 chin lifts.
 
Safe boring commercial taste. Anyone remember the epic ad with naked Sophie Dahl?
 
Edie's campaign was a lot better because she actually fits the brand aesthetic.
 
Black Opium Eau de Parfum Intense
imgonline-com-ua-2to1-UAyt-INZdp4-D.jpg

Marie Claire Italia January 2019 Digital Edition via pressreader.com
So they've changed Edie for this?
 

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