BOY London is or was a designer fashion clothing company and store who were big in the eighties. Originally involved in Acme on King's Road which along with Westwood and McLaren's shop SEX, clothed most of the early punks. John Krevine went on to open Boy in 1977 with is bondage gear and T-Shirts, gaining immediate notoriety with his shock value window display and inevitable prosecutions. Despite its punk roots the shop-cum-label soon became a mainstay of the high street boom with the Boy logo becoming the most bootlegged name of the decade. BOY clothes were worn and made even more popular by many musicians including : BOY GEORGE , PET SHOP BOYS, JOHNNY sl*t (of goth band SPECIMEN) and many others. Does anyone know anything else about this brand? Images from MAFIA HUNT blog, uuiuu tumblr, shaguaramas geocities, les_girlettes geocities, and euro_beat_80 geocities.