Adidas SLVR F/W 11.12 : Alexander & Anouck by Willy Vanderperre

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Running to the future at a hasty pace: this is the mood of Adidas SLVR campaign.

The brand, symbol of innovative and contemporary casualwear, plays with the theme of space travels, beyond the moon.

The pictures - whose protagonists are Alexander Beck and Anouck Lepère - embody two faces of this clothing line: tailoring approach and innovation, represented by two different outfits, placed one next to the other, telling a dualism which has a key role in Adidas SLVR fashion and vision.

Besides a series of classic shots, the photographer Willy Vanderperre has directed a short movie on the FW 2011/2012 collection.

The campaign, styled by Jean Massacret, will be launched in August 2011.

vogue.it

 

[clocked]

yesss...anouck by willy vanderperre....been waiting to see this for awhile

 

[Ives927]

Alex and Willy! That's a duo I'm excited about.

 

[phalmeida]

wow!!!! very good!!!

 

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(via heelscatchfire)

poshfashionnews.blogspot

 

[MON]

I don`t get it...

 

[jeremydante]

the SLVR font looks super generic, as in lacking quality derived from something greater & more creatively pure.

 

[navyvelvetbowtie]

clément was so much better :/

 

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storemags.com

 

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Full campaign





adidas.com