Advice about Starting & Promoting a Fashion Blog - See Post #1 for Thread Rules - #2

Discussion in 'Careers, Education & the Business of Fashion' started by tFS Thread Manager, Nov 25, 2010.

  1. F0F0

    F0F0 New Member

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    Commit yourself for at least a year to produce original, focused, quality and relevant content for your audience ( this is good for word-of-mouth promotion! :p). Also, bring more new visitors doing promotion on your own (consider partnerships and online PR). Lead more comments to your blog for each post and find other ways to grow your return visitors base. B) Don't forget to analyse your traffic and audience, and finally, think strategically and plan for action to monetise your creation :angel:. Advertisers or media agencies love popular blogs, specially if they have been around for some time and they're engaging their very specific audiences and are committed to last long :mrgreen:

    And once you are famous don't forget to come back here and dust yourself with the common people of the forum ( perhaps that's just me :doh:), and sign us some autographs :brows:
     
  2. kat815

    kat815 New Member

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    So flattering...lol I don't think I will ever be famous but I will definitely be thanking you...:flower: for all the thoughtful advice...I really appreciate it!
     
  3. F0F0

    F0F0 New Member

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    Meet Nyc Girls

    MEET NYC GIRLS?

    :lol: And that was back then ([I'm replying to an old post from this same thread (part 1))]...

    ...BUT your blog is still on the top of 91,000,000 search results in Google for those same words...and without any intended advertising effort! :innocent:

    Your blog is also a Google darling having a strong Page Rank and +100 Backlinks. :woot: There are more than 40 competitors biding on those words and struggling creating keyword related content to remove your blog from the first place! ^_^ I wonder how much money they are spending in those same keywords per month?

    How can a fashion blogger and all this incoming traffic could benefit from this, not in a monetary, deceptive, exploitative way since I assume (I could be wrong) you are more interested in being recognized as a writer/author, but like taking this opportunity to do some social experimentations (like those Sophie Calle's anthropology-photo-essays). Leveraging an unexpected muscle power to start a self-publish career also comes to my mind. :muscles:
     
  4. mmBop

    mmBop New Member

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    I also have a blog, for like a month now. It's not about fashion, because it's not the thing that I really'd really like to write about. And there is already millions of fashion blogs out there(I like to read them anyway).
    My blog is about quotes, which I've been collecting for a long time and I share them now. :)
    Link is in my signature.
     
  5. kikiss

    kikiss New Member

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    I'm working on Wordpress, and I'm trying to understand a SEO Strategist for my little website. Let me share what I understood !

    I begin with the bad news, people building websites are always taking really good care to found a good name for the website.

    Most of the time, Fashion bloggers always choose the name of the website in an arty way to represent themselves, with a very fancy long name or worst with a brand name...

    Rules to choose a name.
    - Brainstorm 5 Top Keywords
    - Make the Domain Unique
    - Make it Easy to Type
    - Make it Easy to Remember
    - Keep the Name as Short as Possible
    - Create and Fulfill Expectations
    - Avoid Copyright Infringement
    - Set Yourself Apart with a Brand
    - Reject Hyphens and Numbers
    - Don't Follow the Latest Trends
    - Use an Ajax Domain Selection Tool

    A good website name, will help you in the page ranking !

    On successful SEO strategy...

    Keywords
    Use in a smart way keywords.

    Rich Text
    In fashion we have lot of images and videos, by using the right information in Text.... People will be able to found what they re looking for.

    Thread Title
    Thread titles are very important, and should contain right Keywords.

    Simple site architecture
    Layout of the website should be very easy to navigate, that would make easier for google robots for example to index your content.

    Links developement
    Share you're URL the most you can ! Like to write smart comment on a forum or other blogs.


    I just share what I understood. If someone can explain better, he or she is more than welcome !
     
    #165 kikiss, Apr 19, 2011
    Last edited by moderator : Apr 19, 2011
  6. Petit Lucille

    Petit Lucille unspecified

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    Can anybody help me create the rss feed? If the explanation is fool-proof, it would be waaaaay better, because I am one in these matters... S. O. S. please!
     
  7. bird milk

    bird milk New Member

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  8. F0F0

    F0F0 New Member

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    SEO considerations


    Hey, kikiss! Thanks for sharing this! :flower:

    I'd like to add some other considerations about SEO strategy.

    Keywords
    Or better yet keyphrase analysis (keyword phrase). Google gives more relevance when there is a phrase match between the keywords users types and a phrase on a page. Use Google Adword's Keyword Tool as a free tool analysing what actual Google users type in the search box. But better yet open a Google Adword free account (you don't need to have a site or buy anything) as it will give you more results to analyse. Use this tool as a starting point before going further with Yahoo and Bing.

    Rich Text
    Yes, fashion sites tend to be very visual and forget creating search engine friendly text (copy). This is specially important for new/unknown brands.

    Search engine submission
    Before becoming a SEO pro submit your site to the search engines! (Google, Yahoo and Bing). Pretty obvious, right? But some people forget! :shock: Anyway, this is something you can do on your own and doesn't cost anything (just the time it takes learning where to submit and submiting the link itself). If you have a blog based on a popular platform (i.e. Blogger, Wordpress) you don't have to care about submitting.:innocent:

    Indexing
    That is ensuring all your relevant pages from your site can be read by the search engines. Even this is basic SEO routine some companies (even big companies!) fail to index relevant pages! :lol: If someone is interested to know if his/her site has been index by the search engines just ask here and I'll answer right in this thread.

    Links developement
    Or External linking. The aim of this SEO activity is to get linked by quality sites (as for Google, high PageRank sites): the more links a page has from good quality sites, the better their ranking. I'd suggest to formulate a link development strategy as this is one of the most important search engine marketing activities you need to take into account.

    NOTE: Leaving comments on blogs it's a good promotional activity to do (as it can get you some traffic from original blog) BUT DOESN'T IMPACT your PageRank...unless blog creator quotes your comment and/or includes your link into his/her original post!

    On-page optimisation
    The aim of this activity is to match between search terms entered and the occurrence of the words on the page that influence search engine rankings. kikiss already gave us some nice tips. ^_^ But there are more things to consider thou. :rolleyes:

    Internal link structures
    Include your keyphrases within the anchor text of a hyperlink to point to relevant content. Consider how to increase the number of internal links to pages which you want to rank well. :huh: Yes, you need to know some basic HTML to get the best of this.

    ;)

    Finally, let's not forget that SEO is one of the two parts that makes the Search Engine Marketing . The other one being Paid search marketing.

    :p

    Anyone here cares to share his/her experience using paid search marketing (i.e. pay-per-click, Google Adwords, etc.)? Cheers in advance! :flower:
     
  9. kikiss

    kikiss New Member

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    It's funny how the passion for Fashion Blog went that quiet...

    I'm like F0F0 looking forward to read somebody with his/her experience using paid search marketing !

    I got a small thing to say...
    I can see more and more, men's fashion blogs with Cars ad, Liquors ad, and bad taste things. I'm wondering how the admins cannot feel guilty to put stuff like that on their websites.

    Ok they won money, ok ad companies and brands will RT on Twitter, and sometimes free clothes but come on !

    That's it.... sorry about that litte angry moment...
     
  10. F0F0

    F0F0 New Member

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    Salut kikiss and relax! ^_^

    I don't see any problem with seeing ads in a men's journal, magazine, fanzine, newspapers, etc. As a matter of fact I certainly expect to see those as a male consumer. Whilst I don't like ads I also tacitly understand that pay the bills for the provider of the product/service am consuming/using.

    As for the thing about being bad taste, well, that depends on the eye of the beholder! ;) John Waters, the film master of bad taste :yuk:, loves Commes de Garçons (is she that awful :sick:?). But if the target audience doesn't like the ads, the credibility of the fashion blogger will eventually go away and soon will follow his/her audience and sponsors.

    The production of fashion blogs should continue in order to support emerging (and established) designers. Now more than ever before!!! Why? Because of the insatiable, enormous consumer appetite for fresh clothes coming from western countries and emerging economies (translated in those ever-faster production cycles rates from the likes of Zara, H&M, Primark et al, which in turn requires loads of new design and designers, which in turn demands tons of promotional activity, which in turns necessitates hundreds of fashion curators like kikiss and other fashion bloggers, which in turns...etc.). If I had a private jet, plenty of time, and strong and massive lungs I'd travel around the world shouting: "Fashion blogger, don't quit!" :ninja:
     
  11. kikiss

    kikiss New Member

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    Salut !
    Hahahahh I felt more relax after I post my last post ;)

    Well it's not Advertising that I complained about it, it's more on "Advertised Post"...
    To give you an example, I try to follow men's fashion bloggers from France to see what they do.
    Finally I start to understand that most of them are under to the same "Advertising agency", and they all report on the same liquor, and two weeks later on the same car. (Copy paste sometimes of press release...)

    Bad taste, I was talking about cars, and liquors....not clothes...
    I know that I can't argue on taste....(but come on Kia Motors, you're quoting Oscar Wilde, they're calling themself "Dandies" and they are writing about KIA motors ! HAhhahh !)

    I think by doing that fashion blogs are loosing credibility to the purist eyes (very few), but they will earn new followers (a lot), with the help of the Ad companies.

    Hahahah nice one !

    I agree on the your last part, but don't you think that right now most of influential bloggers are under brands or famous magazines ? Be a blogger is leading to journalist ? Or being a blogger is the futur journalism ?
    The debat between Bloggin vs Journalism is also very interesting.

    ps : Btw I'm not Oscar Wilde fan, and I'm not a dandy... :D
     
    #171 kikiss, Jun 13, 2011
    Last edited by moderator : Jun 13, 2011
  12. daniellat

    daniellat Fashion Designer

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    Whatever your style is I guess freebies are hard to turn down.
     
  13. F0F0

    F0F0 New Member

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    It sounds like all these fashion blogs you are mentioning deal with the same Affiliate Network (i.e. Glam Media) and/or the target fashion blogs of few PR companies. Although they offer some advantages, I'd say, off-the-record, Affiliate Network deals suck :sick: in so many levels. Firstly, as you said, because damages your brand reputation (specially in fashion where, brand image and perception is EVERYTHING) for little money . Secondly, Affiliate Networks could be exploiting your fashion blog brand name (bidding for your keywords to get better positions than you in the search engine listings). Thirdly, well, see below.

    Why do you think they will earn a lot of new followers? :huh: Since when AD is the CONTENT? (Well, actually some nonpurist, myself included :doh:, check Vogue just for the photo shoots :innocent:).

    In most cases advertisers are the ones to make a profit in the long term, not the brands as this is not efficient from them (some affiliate networks offer traditional, shotgut approach, above-the-line way of doing advertising). Hopefully these internet intermediaries could dissapear (or grow considerably stronger) with upcoming marketing technologies and/or new laws in favour of consumer privacy and data protection.

    But then again, if the fashion blog world is cluttered with non-relevant ads, would audiences keep follow them if they had no other choice? This is why I love so much my adblocker :)




    Allez, relaxe, kikiss! :flower: I bet if Wilde was still alive Hyundai would sponsor him a car to go on a national lecture-tour throughout the whole USA...and I don't visualise him complaining about it (perhaps just with a witty irony quote?)! :lol::lol:


    This is very interesting and relevant for fashion bloggers indeed. Just like 4 days ago The Huffington Post (blog) went ahead of the New York Times (journal) as the to top news website!! :woot: So yes, perhaps one day we will see The Sartorialist beating Vogue in readership! :shock: So again I shout: Fashion blogger, don't quit!
     
  14. kikiss

    kikiss New Member

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    In my opinion, when I said "Fashion Blogs like that gonna earn new followers..."

    Well they put an article on KIA motors for example copy/paste of a basic press release made by an ad agency.

    This fashion blog will link this article on Twitter, then facebook....
    AD agency will RT, and put also on their facebook
    KIA motors will also do the same, Re-Tweet and Facebook

    Those blogs controlled by Ad company, will do around 4, 5 times by month this operation at least....
    And the monthly visits, and page-views will increase easily without giving an original content. No ?

    Fashion blogs, controlled completely by AD companies are creating a little bit a fake voice of independent...
    Hummmm ! Not sure about if you gonna understand what I try to say.

    Anyway !

    Cool interviews of Bloggers from Net a Porter TV
    "How are Bloggers Changing Fashion ?"

    http://www.youtube.com/watch?v=8WMBvxhF_a8
     
  15. Lela London

    Lela London New Member

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    Love that Net-a-Porter link, and love reading everyone's takes on advertising! I should probably invest more time into it, I think.
     
  16. YoninahAliza

    YoninahAliza New Member

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    I have a tumblr and ran a blog for over two years but then I stopped. I am interested in getting back into it this time with a fashion oriented blog (which would include personal shots of me too). What blog hosting site do people prefer? I've used blogger before and I like it but I want to know about some other ones too. Also any other suggestions would be welcomed. :flower:
     
  17. F0F0

    F0F0 New Member

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    Since there are several options, and I know I'm going to sound like a total cliche :p, I'd suggest you to choose a blog platform based on your future needs and the type of fashion blogger you want to become. What would YOU like to achieve in the long term? Do you want to monetize through advertising? Get freebies from brands? Promote brands you love just for fun? Develop your writing skills? Network? Create body of work to launch a professional career or land a freelance job? Interact with people around the world? Or is it just a personal endeavor? :blink:
     
  18. F0F0

    F0F0 New Member

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    Yes. Fashion bloggers should invest into knowing advertising if they want advertisers investing in them. ^_^
     
  19. BetteT

    BetteT Mod Squad Team Leader

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    This question has been discussed numerous times in this thread ... so you might want to scan the previous posts for that information.
     
  20. Lela London

    Lela London New Member

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    If it's a hobby? Tumblr. If it's with business/professional goals in mind? Wordpress on your own domain.
     

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