Alberta Ferretti S/S 2013 : Nadja Bender & Zuzanna Bijoch by Mario Sorrenti

[Kanna]

A.F. ads have been boring and forgettable.. They need beautiful settings.

 

[elle_gb]

My first thought was that the clothes are beautiful but the models are off!!!. The pose was fine but the faces are death.

 

[MON]

The second photo is the best! Rest are boring

 

[abadonna]

but girls look great

 

[Northern Star]

Really, this is the best they could come with.
I have to reiterate what others have said, that it is very MaxMara, that maybe they don't have the budget anymore, but models against a plain backdrop is so unimaginative. I don't know who the current lensman is for the brand, but they have done wonderful campaigns in the past with Meisel and especially with Roversi and this is nowhere near those.
That said, campaigns I suppose, are all about showcasing the clothes and on that level it succeeds.

 

[MyNameIs]

Yikes. This looks so stale and sad, quite frankly. Those awful bangs and horrible hair, that strange photography angle and that depressing backdrop just make me want to forget this campaign ever existed. I don't know how this is supposed to inspire anyone to buy AF.

 

[Deleted member 1957]

boring setting but they are selling the hell out of those clothes

 

[Morphe]

Terribly uninspired and the clothes don't work in such a minimalistic environment.

 

[Shiru]

This type of campaign again? I didn't like it last season, and I dislike it this season even more.

 

[SlovesNY]

I can't see the pics??

 

[Flashbang]

pdfmagazines.org (Tatler UK March)

 

[jollfybee]

the collection is great but not the campaign

 

[TianSoFine]

The casting is good and the collection was stunning, so I feel like they could have done so much more with this campaign. The collection was so beautiful on the runway and I feel a little disappointed with the campaign.