Actually if you look at what she "does" it's very similar to what Nicole Richie and the Kardashians do - lend's her name to clothing lines, attends events and reality tv. The difference is that Alexa does it with style.
Could not agree more, that it exactly what I was thinking. Alexa is a typical 'celebrity' figure, she's just very low key when it comes to relationships/scandals etc. And the event's she chooses to attends, fashion labels she works with/or endorses and publications she writes for (Vogue, Company etc.) aren't as 'trashy' so to speak. She is a rare breed of celebrity that tries not to be a celebrity and doesn't want people think of her as one. That's why she only does interviews for fashion magazines such as Vogue, because she wants to be portrayed as a fashion icon rather than celebrity. Although given the definition of celebrity that's exactly what she is. People are fooled into thinking she isn't just a celebrity because she gives off a much more classy demeanour and doesn't parade her private life all over the press.
she was a tv presenter and became popular due to her interviewing style on popworld and later due to her taste in clothes. 
Alexa is hardworking, intelligent and doesn't make money out of exploiting her private life.

