Alexa Chung

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Alexa Chung Named Face of L’Oréal Professionnel

The British "It" girl will front two lines: Parisian Nudes and Pro Fiber.

By Jennifer Weil on January 3, 2018

“A fashion designer, TV presenter, model, creative consultant and writer, Alexa Chung is one of the most recognizable style icons of her generation,” the brand said in a statement on Wednesday. “She is the most Parisian of Londoners, and her effortlessly chic style strongly resonates with L’Oréal Professionnel’s fashion and Parisian anchorage.”

Chung’s online lure is also no doubt key — she boasts 2.8 million Instagram followers.

The British “It” girl is to front two launches for L’Oréal Professionnel: the Parisian Nudes hair color line and Pro Fiber, a hair-repair collection.

The brand said Chung embodies some of its core values. “She is a true trendsetter, always at the forefront of trends,” L’Oréal Professionnel’s international general manager Marion Brunet said. “She is passionate about fashion. She believes in the added value of professional hair artistry.”

Brunet also called her “confident, elegant, impertinent and free.”

L’Oréal Professionnel was backstage for the launch of Chung’s first clothing brand, AlexaChung, last May in London, and also collaborated on her display during Paris Fashion week in the fall.
wwd.com
 
She looks fab in the ad but elegant in general? That’s pushing it..
 
Alexa Chung attends the Christian Dior Haute Couture Spring Summer 2018 show as part of Paris Fashion Week on January 22, 2018 in Paris, France.

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Alexa Chung attends Soho House - VIP relaunch party on January 18, 2018 in London, England.

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smh.com.au, wireimage.co.uk​
 
Alexa Chung attends the Wendy Yu's Chinese New Year celebration at Kensington Palace on January 31, 2018 in London, England.

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Alexa Chung attends the ALEXACHUNG Fantastic collection party on January 30, 2018 in London, England.

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Alexa Chung attends Le Bal Surrealiste Dior during Haute Couture Spring Summer 2018 show as part of Paris Fashion Week on January 22, 2018 in Paris, France.

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dailymail.co.uk, hawtcelebs.com​

New collection: http://www.vogue.co.uk/gallery/alexa-chung-label-third-season-collection
 
quite a few cute looks here ...
i really love the pink blouse and burgundy slacks, but the polka dot romper is pretty sweet too.
 
Porter #25 Spring 2018

"THE BOOK CLUB"

Photographer: Tom Craig
Stylist: Cathy Kasterine
Hair: Marina Roi
Make-Up: Seong-Hee Park

Poet/Actress + Model + Playwright:
Greta Bellamacina + Alexa Chung + Polly Stenham

Credit: Porter Digital Edition via Zorka at the Fashion Spot

 
Proenza Schouler Fragrance Party at New York Fashion Week on February 10, 2018.

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Alexa Chung attends the Christian Cowan fashion show during New York Fashion Week: The Shows at Gallery II at Spring Studios on February 10, 2018 in New York City.

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Alexa Chung attends the front row for Noon by Noor during New York Fashion Week: The Shows at Gallery II at Spring Studios on February 8, 2018 in New York City.

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Adam Selman show during New York Fashion Week on February 8, 2018.

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Alexa Chung attends the launch of How To Be An Overnight Success at Crosby Street Hotel on February 6, 2018 in New York City.

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zimbio.com, hawtcelebs.com​
 
Alexa Chung attends the Simone Rocha show during London Fashion Week February 2018 at Goldsmith's Hall on February 17, 2018 in London, England.

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Alexa Chung attends as Project 0, Unemployed Magazine and The London EDITION host a Deep Sea Party to celebrate the launch of Salt-t. A new line of custom t-shirts raising funds for the charity on February 17, 2018 in London, England.

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Alexa Chung wearing Burberry at the Burberry February 2018 show during London Fashion Week at Dimco Buildings on February 17, 2018 in London, England.

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Alexa Chung seen at the Vogue and Tiffany & Co party at Annabel's club after attending the EE British Academy Film Awards at the Royal Albert Hall on February 18, 2018 in London, England.

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wireimage.co.uk, hawtcelebs.com, popsugar.co.uk​
 
Alexa Chung attends the Chloe show as part of the Paris Fashion Week Womenswear Fall/Winter 2018/2019 on March 1, 2018 in Paris, France.

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Alexa Chung attends the H&M show as part of the Paris Fashion Week Womenswear Fall/Winter 2018/2019 on February 28, 2018 in Paris, France.

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Alexa Chung seen at the NED Hotel on February 21, 2018 in London, England.

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zimbio.com, vogue.com, beboxmusic.com, celebzz.com​
 
i love those high waisted jeans and some of the fluffy coats too. she's looking mostly good on this page, nice to see.
 
Alexachung Virginia Collection Launch in Tokyo on April 7, 2018.

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Out and about in London on March 19, 2018.

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hawtcelebs.com​
 
she looks better with a fringe, imo... even a long one.
but the top pic is quite nice.
 
Journalist Derek Blasberg and Alexa Chung attend the Prada Resort 2019 fashion show on May 4, 2018 in New York City.

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Vogue's Pre-Met Gala Party

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Out and about in New York.

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zimbio.com, ohmyceleb.com​
 
Alexa Chung attends 'Heavenly Bodies: Fashion & the Catholic Imagination', the 2018 Costume Institute Benefit at Metropolitan Museum of Art on May 7, 2018 in New York City.

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celebmafia.com
 

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