I actually think this is far more interesting than last season's campaign. Yeah, that campaign was romantic and dark, but I think this image is much more arresting.
The color, the repetition of the image, the strange shape that the model has created, it's all very different looking. It makes me think of when you dissect a frog in biology class, the way their limbs are pinned down in a bent position, the belly facing up. Even that bit of black on her chest looks vaguely like an incision. To a lesser extent it has this sort of "under the microscope" vibe, like examining cells or something like that.
I dunno, I'm probably way off, but regardless the image is pretty cool.