Hi all,
I would love to learn more about story lines or themes for portfolio test shoots. I'm a bit confused on carrying the story line throughout the photoshoot. Is the same model used and the outfits just change? How would you go about a lifestyle story shoot?
Thanks!
It's not necessarly the same model, but the same theme or look needs to be consistent. It's almost always a colaboration between the photographer and the stylist. First ... pick a location (essential for a "lifestyle" shoot) with the photographer, then decide what the model(s) would be doing at that location and how they would dress. For lifestyle, it needs to be sort of like real life ... only better. And lifestyle shoots usually have at least a couple of models working together in some of the shots ... mix it up. Examples of matching the "look: to the location: at a beach, you could do swimwear and casual fun things like shorts, etc. In a grand home, you might do hostess outfits ... maxi dresses, palazzo pants, etc. At a park ... maybe jeans and if you wanted it to look like fall, add sweaters and jackets.
If you were doing a more "editorial" story ... it's almost the opposite ... not real at all. You would think more about what they might do in Vogue ... and it's only limited by your imagination. You might put gowns on the beach, and swimsuits in a business office ... as long as you can make it look very dynamic. This requres a very strong photographer who can light dramatically and is good with angles.
To learn more, here are a couple of threads that might give some insight .. I don't remember what info is in each of these:
Shooting Stories for a Stylist's /Fashion Editor's Portfolio
About Your Portfolio and Testing, for Freelance Stylists, Hair/Makeup Artists etc.
I could really use some tips on promoting yourself as a personal stylist!
RE: Personal Stylist .... You need to have a very nice web site where they can see before and after photos. Interested parties need to see your work in order to trust that you can do the job ... so it needs to look very professional and the photos need to be top notch ... not snap shots.
Have a Zed/Comp card ... like models and makeup artists do ... to hand out at events, along with your business cards. Zed cards are about 5X7, showing 3 or 4 examples of your best work (photos by a pro photographer is best) ... usually 2 sided. It's like a mini portfolio that you care with you and give out. If you have an iPhone or iPad ... load your portfolio pics onto that too ... so you can show people.
I suggest ads in local papers with a link to your site. Networking can be very effective to get the word out. Join things like local women's clubs and business organizations ... where women who have to money to pay for this sort of thing would be attending. Figure out who your target client is ... and go to places where you can meet and network with them. Networking requires that they get to really know you and like you.
Here's a thread ... but not sure if Personal Styling has been mentioned in it.
Freelancers (Stylists, Makeup Artists, Photographers, etc.) - Marketing Yourself