Flicking through the digital issue, it's around 98 pgs, the close-up shot of Ashley Graham is a "second cover" inside the issue. There are no fashion or beauty editorials, but there's a long portfolio/feature about women and representation, which starts with the Ashley feature and goes on to include people like Lindy West, Stacey Abrams, Greta Lee.
There's also an interview with Shay Mitchell, and a look at tattoos, the Bronner Brothers International Beauty Show, hypnotherapy, and the industry practices behind the clean beauty hype.
As ever with the new Allure - should the focus of a beauty magazine be about 'looking better' or 'being better'? While expanding our definitions of beauty is definitely a worthy endeavour, the desire to look better is what most people still yearn for, and it's what they'll pay money for. Given its reticence to embrace that aspect, in favour of telling everyone that "we're all OK the way we are", Allure is still on course to alienate its advertisers and wipe out its reason for existing.