Allure June/July 2020 : Emma Chamberlain by Lindsay Ellary

This magazine is lost!
Anna Wintour is a cancer to Condé Nast

 

I suppose if you want to shoot a Youtuber for the type of magazine cover that will be on newsstands for weeks, you have to seek out the one with the least amount of drama and intrigue. Pity, because though Emma Chamberlain lacks drama she certainly makes up for it with juvenile, inane content that looks like it was created for Bustle. Hardly something Allure should be promoting. You're a beauty magazine, why not go for a beauty vlogger instead? One that isn't problematic? This is what happens when you hire an editor who has no understanding of the beauty industry. Michelle Lee is running this magazine as if it's a lifestyle magazine. Beauty first!

Her face ruined what looks like great styling and photography.

 

These terrible covers are the byproducts of the EIC. Its as if Anna tells magazines which cover image to use and what font to use.

I find this ongoing trend of always blaming Anna for everything troublesome. Literally, Michelle Lee is at the helm and yet every condemnation belongs to Anna.

Assuming that Anna really does call the shots for each and every CN magazine cover and feature, I find it funny when people blame Anna for every terrible cover Condé Nast magazines make, but fail to applaud her for the better covers.

 

Why does she look so miserable? Awful cover, just like her Cosmo.

 

Rumor is that this was meant to be a digital insert but that Tessa Thompson was pulled due to COVID production issues.

 

That's the look we all had on our faces when we were told to stay at home.

 

Jesus she looks terrible. What is that hair?!

 

A LOOK INTO EMMA CHAMBERLAIN'S VIRTUAL REALITY
Photographers: Lindsay Ellary
Stylist: Leah Adicoff
Hair: Laura Polko
Make-Up: Kali Kennedy
Model/Celebrity: Emma Chamberlain



allure.com

 

Who?

 

Makes sense.

 

That is one ugly cover

 

Would love the styling with someone else; she just can't pull it off :/

 

A quick Google search informed me who Emma Chamberlain actually is, because I had zero clue otherwise (and evidently I don’t need to).

A non-event of an appearance for me but it’s a perfectly OK cover image, has an American Vogue quality to it and I’ve certainly seen worse. Perhaps a downgrade from last month, though.

 

Is this 2010??? We still putting Youtubers on the covers of major women's magazines? I don't wanna see them, I wanna see Barbara Palvin or Candice. Thank god I didn't renew my Allure subscription!

 

God this looks like a teen vogue shoot- but literally any of the inside photos would have made for a better cover photo than the one they chose.

 

If you wanted to drive sales, gain views and turn your magazine into a talking point, there's no shortage of youtubers that could be featured on the front.

But of course, such choices would interfere with the magazine's quest to accumulate 'woke' points, which won't count for much on the financial spreadsheets.

 

Major Gen Z, NYLON, Urban Outfitters vibes.

I'm getting so sick of this Juergen Teller lite, diluted to homeopathic amounts, aesthetic.

I'm now officially missing the ultra derivative but poetic mellowdrama of Hugo Comte

 

First Louis Vuitton, then Cosmopolitan and now this. They're really trying to make her an it girl.

 

oh my