Allure November 2019 : Sharon Stone by Emma Summerton

[Benn98]

This issue is 104 pgs, Nicole Kidman is promoting Neutrogena face creams (as if she's actually using them), there's an ad for AARP, an interview with Lauren Hutton, 1 pg beauty profiles with Awkwafina and Chaka Khan, features about beauty regrets and the menopause, plus a fashion/beauty editorial titled SILVER LININGS about the glory of grey hair...

… and an interview with Sharon Stone where she's as frank and direct as ever with her opinions.

There isn't much visual content this month, but a few of the features are well worth a read.

Good grief, is Allure's advertising team run by a bunch of 'Midtown uniform'-wearing bros? Surely they can't be that out of touch. Talk about alienating your existing audience and insulting the ones which you're targeting.

The strategy makes no sense to me. So they'll court these older women with all the bells and whistles, but what happens next month when those women return for more and find Kylie Jenner talking lip kits? And what will happen when the regular 20-something Allure subscriber opens this issue and get confronted with an ad for AARP? Lol. You can't make it up.

This new breed of editors is really very much into cheap thrills and instant gratification. Zero interest in building and catering to a set audience - target everyone at the same time. No wonder they go bust.