Area F/W 2022.23 New York

[vogue28]

VOGUE.COM

 

[Salvatore]

When I see this, all I can think of is Bowser from Super Mario.

 

[YohjiAddict]

That ending with the three Gareth Pugh rip-offs is a rather tragic passage in this parade of otherwise inoffensive mediocrity.

 

[Cocteau Stone]

Bit of a shame seeing what they have become now, and the choice to have this collection as a live show is a laughable offense.

They started off pretty good way back in the beginning, had great visuals (a slightly bitchy-saccharine feel) but the moment they did their first live show the aura immediately left the building. They have relied way too much on the curated visual to get their image across since the beginning and so they've never truly been able to translate it well enough to the clothes themselves. And this honestly has been the most peculiar brand evolution to witness as well.

 

[jeanclaude]

Area...51...I want to believe...

 

[andrew]

does NYFW hate boobs? idgi, i've never seen such a string of collections that just do not flatter that part of the body so overtly and aggressively.