I don´t think so, i think it´s still very Versace.
My mind automatically went to Sp. 2005 when I saw that red dress.
Source: Style.com
I personally don't think the presentation is the problem. The pieces simply don't look great. It's not that they're boring (although they appear to be), it's not that they aren't as extreme as past Atelier collections have been, it's that they look kind of cheap...especially that red one.