Here in the UK we have a brand called Jack Wills, which is sort of an English version of Abercombie. There's no fashion content in it at all, but a while back they decided to launch a sister label called Aubin and Wills, which would be more fashion related, but still in the ethos of being an easier brand I guess.
They do have some really great pieces and produce a nice magazine each season. It's very heritage, like Barbour, and a lot of pieces are actually produced here in the UK.