Ayesha's relative success
By Patty Huntington
April 13, 2004
The Sun-Herald
Among internationals trekking down to Sydney for Mercedes Australia Fashion Week (MAFW) next month is 18-year-old Ayesha Makim .
The former fledgling Sydney socialite/model has been in London since January trying to crack the international modelling scene there with a little help from London power modelling agency Storm (whose most famous protegee to date is Kate Moss) and aunt, Sarah Ferguson.
Makim's Fergie connections have so far failed to translate into a blockbuster modelling success her Sydney agency, Chic, reports that although she's attended "18 castings a day".
Makim's body of work since arriving has so far included one British magazine called Sugar, a Danish magazine and a young British designer. "But she's got a strong editorial book together now of test shots which is what she needed to do," said Chic director Kathy Ward .
This demure shot (above) is of course a stark contrast to the notorious image of Makim from MAFW last year that appeared in British newspapers last May, when Makim pulled up her dress during the Fashion Assassin show to flash her knickers. One UK tabloid captioned it, "What would your aunty say?"
Before she hits the 2004 Sydney catwalks, Makim will be helping out Chic at the agency's April 20 soiree the Chic Show to put 131 of its models up for consideration before MAFW producers and designers.
The Sun-Herald Diary hears that the agency is being lent, by Makim's mum Jane Luedecke , a couple of brand new Peugeot 307CC convertibles for the mostly teen Chic-ettes to drive around town while here. Let's hope they have adequate insurance.