Azzedine Alaïa 'Alaïa' Fragrance : Guinevere Van Seenus by Paolo Roversi

[AL92]

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[Benn98]

Is the fishbone motif intentional? It's a great shot, but maybe a bit more movement would've made it less...static?

 

[madzedre]

I would like to see some arms, but still its an amazing shot

 

[gazebo]

I really love it, it's very old school.

 

[lelaid]

It's a pretty great ad but I'm kinda surprised he didn't pick one of his girls like Naomi or Stephanie, I'm sure they woulda done it for free! lol.

 

[DutchHomme]

Smells like dead fish?

 

[Lola701]

Great bottle and everybody loves Alaia but that picture...
I mean, i expected something more memorable or even one of his muse. I mean, Guinevere? She is great but for Alaia, maybe Karolina Kurkova, Naomi or Stephanie or better: Ana Carolina Reis!

 

[t-rex]

^Guinevere very much has a "supermodel" body like those women.

 

[Lola701]

^ it's not about having a "supermodel" body. She is a great model. It's much about choosing someone who (for the general public) is linked to Alaia.
For his first fragrance, i expected (like many people i believe) one of his iconic girl.

 

[Phuel]

^^^ Absolutely.

The image, the styling, the composition, the tone-- it's all so... cold-- so unlike everything I associate with Alaia. Resembles an Absolute Vodka ad.

Guinevere is one of my favs, but she's more suited for a dark cinematic glamor, or a quirkiness, neither of which I associate with Alaia. Like others have mentioned, Stephanie, Naomi, Christy or Linda would have carried a much stronger branding for Alaia's first fragrance so much better.

Very odd direction.

 

[Emmanuelle]

Can't wait to have the HQ ! I really like Guinevere and was so eager to see her. It looks promising.

 

[arlekindearrabal]

I really love it, it's very old school.

It is, even when I could've expected a proper Alaia glamazon but maybe that would've been too obvious.

I'm also thinking that dress and Guinevere's silhouette would've made for a killer bottle.

 

[t-rex]

HQ


photocoutureshow

 

[Nomar]

Horror movie vibes.

 

[Wintergreen]

Guinevere's features are amazing, she could pass for any female mythical creature of the Odyssey.

 

[Kite]

It smells SO good.

 

[Emmanuelle]

This kind of aesthetic is very unusual for a fragrance, but I like it. Way to stand out

 

[Crying Diamonds]

I saw it in Stylist and the page is now stuck above my desk. I just came here too check that it was Paolo Roversi - his dreamy surreal photos are unmistakeable.
Though I love it, I will agree it doesn't really sit with my idea of Alaia, though it does sit with my idea of a perfume ad - think Opium. I haven't tested this yet but I'm assuming it's not going to be a light fresh bouquet of spring blossom.
Heady, exotic and erotic is the scent this ad portrays to me.