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Published: Monday, August 29, 2005
Badgley Mischka Back in Bags
By Jennifer Hirshlag
NEW YORK — It’s 17 days until Badgley Mischka reveals its spring collection on the runway, but designers James Mischka and Mark Badgley are already showing off their new handbags.
The collection’s debut marks another step in the 17-year-old company’s revival since its purchase in October by Iconix Brand Group, formerly Candie’s Inc., from Escada USA.
“We’ve been wanting to do it back since we started with our new situation,” said Badgley. “I think it will be important for us.”
Badgley Mischka began designing evening bags in-house in 1997, but ceased production of the collection when its business partnership with Escada ended. When Iconix purchased the brand, Badgley Mischka began researching ways to rebuild the business, signing a license in April for handbags with Franchi Accessories and adding day looks to the assortment.
The collection comprises 100 pieces, 60 percent of which will be evening bags, with 40 percent allocated to styles more appropriate for everyday use.
“The artwork is inspired by the embroidery and beading of our ready-to-wear,” said Badgley. “Some of the details were taken off the dresses and put on the bags.”
Retail prices for the handbags will range from $500 to $1,500 for the evening styles, while the day looks will sell for $750 to $1,500.
Badgley Mischka plans to do three handbag collections a year, following the first spring season with a fall and resort range.
Badgley Mischka also is anticipating the arrival of its new sunglasses for the spring retail season under a license with Los Angeles-based Sama Eyewear and is working on its deal with August Accessories in New York to make women’s hats, scarves, shawls and gloves for fall.
excerpt from wwd.com
Badgley Mischka Back in Bags
By Jennifer Hirshlag
NEW YORK — It’s 17 days until Badgley Mischka reveals its spring collection on the runway, but designers James Mischka and Mark Badgley are already showing off their new handbags.
The collection’s debut marks another step in the 17-year-old company’s revival since its purchase in October by Iconix Brand Group, formerly Candie’s Inc., from Escada USA.
“We’ve been wanting to do it back since we started with our new situation,” said Badgley. “I think it will be important for us.”
Badgley Mischka began designing evening bags in-house in 1997, but ceased production of the collection when its business partnership with Escada ended. When Iconix purchased the brand, Badgley Mischka began researching ways to rebuild the business, signing a license in April for handbags with Franchi Accessories and adding day looks to the assortment.
The collection comprises 100 pieces, 60 percent of which will be evening bags, with 40 percent allocated to styles more appropriate for everyday use.
“The artwork is inspired by the embroidery and beading of our ready-to-wear,” said Badgley. “Some of the details were taken off the dresses and put on the bags.”
Retail prices for the handbags will range from $500 to $1,500 for the evening styles, while the day looks will sell for $750 to $1,500.
Badgley Mischka plans to do three handbag collections a year, following the first spring season with a fall and resort range.
Badgley Mischka also is anticipating the arrival of its new sunglasses for the spring retail season under a license with Los Angeles-based Sama Eyewear and is working on its deal with August Accessories in New York to make women’s hats, scarves, shawls and gloves for fall.
excerpt from wwd.com
