Balenciaga F/W 2017.18 by Johnny Dufort

[StockholmFW]

WWD, hypebae

 

[Benn98]

I saw these earlier today on WWD, but didn't think it was the campaign! Very underwhelming. For a house with such a definite direction, they're certainly getting worse and worse each season (in terms of ad campaigns).

 

[AD011620]

This collection was so amazing I would have loved to see something more dramatic... not just bored looking models...

 

[badgalcrush]

looks like they shot it right after the show .. in a rush

 

[zoom]

Someone got paid for these images?

 

[dfwn2n]

Full cast: Sveta Black, Oliwia Lis, Kennah Lau and Barbra-Lee Grant alongside Danish actress Emma Leth and New York artist Eliza Douglas.

 

[Creative]

Me likey.

 

[TheoG]

Not sure Johnny Dufort was the right photographer for this, these images are too soft. I would have appreciated something sleeker. And I'm over Lotta.

The skirt in the first image looks like a car mat. I don't think the model could sit up if she wanted.

 

[dior_couture1245]

You know...it's like the clothes aren't always so bad, here....it's just that Lotta has to go. And the lazy attitude should go, too.

I don't need the cheesy, over-the-top Klein ads during the Wang era...but I also wouldn't mind seeing a bit of glamour here...a bit of higher production value...instead of this lo-fi, smarmy attitude we always get from Demna.

Because frankly, I'm so tired of this kind of candid, low-effort look in fashion...I want some sex appeal and I want some energy...and I want it NOW! hahaha

 

[GivenchyHomme]

It's just okay. It's barley one step above a look book. The poses are what save it.

 

[Benn98]

The skirt in the first image looks like a car mat. I don't think the model could sit up if she wanted.

Aww, that's my favourite look of the collection. That effortless CK/Jil Sander type of glamour - simple turtleneck with showy skirt.

But yea, this campaign isn't doing his collection any favours.

 

[whitewine82]

The second pic is so great that I don't even mind that the rest is kinda weird.

 

[TaylorBinque]

For his strongest collection at the house, this campaign does nothing to it. Actually, I started to dislike the collection now.

 

[anlabe32]

Me likey.

I'm surprised


I don't like it at all. I can see where they were going but the execution is all wrong. Wrong photographer, wrong models, wrong styling. It's just trying to be different too freaking hard.

 

[Melancholybaby]

I still have no idea where this Dufort guy came from, the fist time I noticed him was that Tom Ford campaign that had nothing to do with this. Looking at his portfolio at Management Artists it seems like these days he has transformed into a second-rate David Sims, quite funny to see.

As others have said, this looks more like a lookbook, one you see on WWD before the good images turn up on vogue.com.

 

[WilliamsLe010919]

is "don't even try" the new aesthetic now? jesus.

 

[Benn98]

I'm surprised

So am I, because it's trash! I wonder why the bias.

 

[Lola701]

The first campaign was great, the second was pretentious and the third is...blah!
I'm actually surprised to see this from Demna. I had the impression that he had a very sharp vision of the way he wanted to express the visual identity of the brand.

He can do much more than a girl sitting in front of a Balenciaga logo wallpaper...

What's the point of changing photographers to do the same exact thing everytime. I need some dynamism..

 

[DanielWP]

Source: 10 Men Instagram

 

[333101]

^Christ, enough to give me nightmares.