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It is obvious that Demna nowadays is way more focused into HOW to present his clothes than into WHAT his clothes are like (answer: pretty much the same as always).
And under this aspect as well, he is a symbol of his generation of designers and a harbinger of the current state of the industry in general.
Alessandro Michele is pretty much in that same boat, they've both made it clear that presentation cannot substitute content, no matter how hard you try and how much money you waste. Gucci I completely forgot about and by tomorrow I will have done the same with this one.
Galliano on the other hand demonstrates how presentation can enhance great fashion; His mini-documentaries on both his last shows, reveal the underlying layers of meaning he imbues in his clothes and underlines the team effort that makes it possible in the first place. That is presentation that complements and enhances the garments, it does not obscure them nor hide them out of fear that people notice their absolute mediocrity.
P.S: Showing rendered images instead of pictures just played against him, the garments look even flatter than usual.
I'll admit I played the videogame and it's really quite boring and a waste of time, I liked the vibe of the hiking trail that leads you to some weird rave and that moment when the bus magically morphes in front of your eyes but the characters that actually wear the clothes are just annoyances you bump into the whole time. To he honest a normal video where the models walk in these virtual lanscapes and/or a simulator that allows you to style the garments yourself would have been much more impressive.
Which is perfect for his try-hard consumers.He tries too hard. Which is funny considering the result LOL
Agree! The Galliano Margiela is one of the saddest things in fashion if you asked me. Does everyone have to look like a 1950s hooker?!?! The outdated sense of his design logic is probably only loved by Anna Wintour. And his British pals (Tim Blanks etc ) who are all a bit stuck in their youth of 1950s...I'd find loads of pieces here to wear, even amidst all the logos and hype, and the meta approach that he has to the house is a million times more interesting than what is being done at Margiela, where the former sharp modernity of the house has been replaced by a a sort of melancholic, out-of-touch idea of fashion that feels utterly dated to me.